This is a study of the marketing model of JAL’s business plan. We took 5 domestic customers and 1 Commercial customer and supplied water for 7 days at Rs5/- , Rs10/- per can respectively. We received an overwhelming feedback from our customers and they were willing to become our permanent subscribers.
a. Mr. Mohammad is JAL’s water delivery man.
b. Mr. Krishna briefing Mr. Mohammad on his work.
c. One of the JAL’s 20 liter water bottles used for the prototype.
d. JAL’s water delivery van.
Team JAL (VIT-UIC Team 3), of the Acara Challenge 2010 has been working for a technological solution for areas that have severe and untreatable contamination in water. Jal aims to provide economical, high quality drinking water to the poor people with a hassle free distribution system. The team has visited the local tanneries, villages and the effluent treatment plant (ETP) where they observed that the tannery water is being treated by the ETP in such a manner that the output water is high in complex salt content which is discharged into the nearby dried river i.e. Palar river.
In the present scenario the people consume the untreated underground water and suffer with various dangerous diseases. The government has not taken any steps to ensure clean drinking water. Moreover the water supplied by the government is also untreated underground water which is supplied for 2 hours every alternate day. A lot of time is wasted in collecting the water from the government public taps which are located far away from the households.
All these inferred that the only source of water available to be treated to provide clean drinking water to the poor is the underground water.
Jal has proposed an economic, feasible & scalable solution to this problem. The team intends to setup a Solar Distillation Plant which has been designed in such a way that its efficiency has become more than 20 times the existing systems and it can supply water to 4 to 5 villages at a time. The team is presently working on a prototype which could demonstrate the efficiency of the system.
The water that Jal would supply will cost around Rs.5 for 25 Liters and this water will be delivered to the customers door step every day. This system can be replicated and implemented in several places in several countries and hence it is a scalable model. Jal specifically targets the low income population who earn on a daily wage basis; these people are the ones who suffer the most. The project intends to solve their water problems and also setup community centers which could assist the people in various ways such as agriculture, irrigation, health care, employment etc.
Himanshu, the team leader of the Jal Team from VIT University says, “Acara Challenge has given us the opportunity to help the society and make a difference. We have learnt the importance of team work and the art of doing it effectively as we have our team mates in Chicago, USA and we need to be in constant interaction with them via emails, Skype, Facebook, Acara Base Camp etc. The most difficult task in the beginning was making the team in USA understand the ground situation of the villages in India. We had to send many videos and long emails explaining how things are here in India, also we suggested our team to watch some Indian movies which can give them a clearer idea. Once we could get them to understand the ground situation, we had the ball rolling and we came up with a technological solution for these problems i.e. Solar Distillation. I am very lucky to have excellent team mates as they actively contribute towards the project and they have become my very good friends for life. Priya Sharma, Krishna & Parth Vora from VIT, Vellore and Jane Miller & Kyriakos Anastasopoulos from UIC, Chicago. We have learnt a lot from this experience and we are determined to implement our proposal as early and effectively as possible.”
The visit made by Himanshu, Krishna & Priya to the effluent treatment plant (ETP) in Ranipet helped the team to understand the water treatment techniques being currently used in detail. There were many important things that the team discovered on their visit. These observations and inferences are hereby shared with all of you…